Segment is trusted by thousands of companies worldwide
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News and updates about the world’s leading Customer Data Platform.
Segment is trusted by thousands of companies worldwide
Segment is the world's leading
Customer Data Platform (CDP)
We help
more than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
We provide
a unified view of their own customer data across every channel: website, apps, payments, help desk, etc., all while respecting their customers' privacy.
Using Segment, companies can innovate on the customer experience faster, building trusted relationships with their customers while putting their privacy first.
History
Publishes Journeys
the first customer journey builder for the new, digital era. Journeys allows marketers to easily build sophisticated customer journeys and orchestrate personalization at scale, through every channel, and across their entire customer experience stack.
Publishes State of Personalization report
a survey of 3,000 executive decision makers and consumers on the importance and impact of personalized customer experiences.
2021
Founds the Platform of Independents
a coalition of 200+ companies that is against the CRM suite model and dedicated to building software that is customer-first, interoperable, and free of vendor lock-in.
Launches Visual Tagger
a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code.
Joins Forces with Twilio
the world’s leading cloud communications platform. Acquired in November 2020, Twilio and Segment together give businesses a single view of the customer across all channels and enable companies to provide personalized, timely and impactful customer experiences.
2020
Launches the Segment Startup Program
a new initiative to help early-stage companies reach key product milestones and effectively grow their business.
Raises $175M Series D
co-led by Accel, Meritech Capital and GV.
Launches Functions
allowing companies to easily build custom data integrations for their first-party customer data — no additional infrastructure required.
2019
Launches privacy tools
that streamline and simplify GDPR compliance.
Expands into EMEA
opening its first European office in Dublin.
Launches Protocols
a data governance product, completing Segment’s three layer customer data platform.
2018
Raises $64M Series C
led by YC Continuity and GV; Ali Rowghani, Y Combinator Partner and former Twitter COO, joins board.
Hosts Synapse
its first–ever user conference.
Introduces Personas
allowing companies to unify first–party data and manage audiences to deliver more personalized experiences.
2017
Raises $15M Series A
led by Accel, Kleiner Perkins and e.ventures.
Launches Warehouses
allowing companies to easily pipe their data into warehouses for analysis.
2014
Segment.io accepted into Y Combinator
(YC S11)
2011
- 2021
- 2020
- 2019
- 2018
- 2017
- 2016
- 2015
- 2014
- 2013
- 2012
- 2011
Founders
Peter Reinhardt- Ilya Volodarsky
- Calvin French-Owen
- Ian Storm Taylor
Peter Reinhardt
Ilya Volodarsky
Calvin French-Owen
Ian Storm TaylorNews
2020